On June 24th and 25th, 2025, London became the epicenter of the international debate on the future of sun protection. The 17th Sun Protection Conference, held under the theme “Time for Change – Assuring the Future of Sun Protection,” brought together scientists, regulators, public health professionals, and social organizations with a shared goal: to rethink how we protect our skin in a changing world.
A Decisive Context
The event took place at a particularly relevant moment: the revision of the European Commission’s Recommendation on sunscreen products, in force for nearly two decades. Beyond its technical implications, this process signals a transformation in how we understand, regulate, and communicate about sun protection across Europe and, by extension, worldwide.
A Cross-Cutting Program for a Complex Challenge
Over two intensive days, the conference addressed key topics combining scientific evidence, clinical expertise, and social urgency. From the outset, it was clear that the sun—a source of life—is also a major health challenge if not managed responsibly.
Among the main themes discussed were:
The Blessing and the Threat of the Sun
Participants explored the evolving perceptions of sun exposure—its benefits versus its risks. With skin cancer cases steadily increasing, the need to deepen educational campaigns and prevention strategies was evident. Sun exposure is not only an individual choice; it is a public health issue.
Education and Advocacy
One of the most inspiring sessions focused on educational initiatives in highly vulnerable contexts. A highlight was the presentation centered on Africa, where access to sun protection products remains limited, especially for people with albinism. The urgency of ensuring effective, dignified, and culturally adapted protection for everyone—regardless of where they are born—was emphasized.
Regulation and Innovation
A high-level technical space examined how current regulations shape the development of new formulations. Participants debated the impact of legislation on the availability of UV filters and the sector’s capacity for innovation. The message was clear: without more flexible, evidence-based regulatory frameworks, we risk stagnation.
Revision of the 2006 European Recommendation
This regulatory update could reshape not only efficacy parameters but also how protection is communicated to consumers. Questions were raised about labeling, information transparency, and the role of science in conveying risks and benefits.
Innovation in Testing Methods
One of the most relevant announcements was the presentation of ISO 23675 and ISO 23698 standards. These new methods for evaluating sunscreen efficacy represent a significant shift, better aligned with today’s challenges. Their rigorous, ethical focus was highlighted, with special attention to scientific precision and improved reproducibility.
Regulatory Pressure
Throughout various sessions, speakers reflected on the increasing regulatory burden in product development. Without a balanced review, there is a real risk of stifling the innovation needed to address public health challenges related to sun exposure.
Stories that Transform the Narrative
The conference was also a space for personal voices and lived experiences. Michelle Richardson, from Hobbs Rehabilitation South East, shared her story after being diagnosed with stage 4 melanoma. Her testimony underscored the real-world impact of scientific and regulatory decisions: beyond formulas and standards, lives are at stake.
Professor Craig Sinclair, a public health expert from the Cancer Council Victoria (Australia), presented national strategies to prevent skin cancer, demonstrating that sustained education can change behaviors, save lives, and inform effective policies.
From Beyond Suncare, Mafalda Soto Valdés shared our work in Africa, striving to guarantee access to adapted products for people with albinism. Her presentation advocated for a human rights-based approach as the backbone of sun protection, reminding us that skin care should be a guaranteed need—not a privilege.
Conclusions: A Shared Commitment
The 17th Sun Protection Conference was not merely a meeting point for specialists. It was a call to action. The innovations showcased open up new possibilities, but they also require us to embrace collective responsibility.
Participants agreed on the urgent need to strengthen dialogue between science, industry, civil society, and regulators. Sun protection can no longer be treated merely as a cosmetic formulation issue. It is a tool for equity, health, and justice.
An Image that Captures a Historic Moment
The final photograph of the event captured more than a group of experts—it reflected a turning point in the history of sun protection. A step forward on the path toward effective, ethical, and accessible solutions for everyone.
Acknowledgments
At Beyond Suncare, we want to express our sincere gratitude to Paul Matts, president of the conference, for his generous invitation and his commitment to science with purpose. His support has been instrumental in raising awareness of our work alongside communities with albinism in Africa. Thank you for proving that when science meets empathy, the impact is real.
